The Australian Defence Force has traditionally been seen as a masculine environment, with limited support for women. This perception has meant many young ambitious women have not considered it a suitable career option. In truth there are thousands of jobs in the ADF where women thrive.
Our idea was simple:
We asked young Australian women what they would love to do with their life – and then showed how those things are possible in the Navy, Army and Air Force.
The new website is a job search engine but it a way you’ve never seen it. Rather than searching based on skills or roles, you can search for jobs based on what you love doing. Generated content based on the things you love will provide you roles and also videos of currently serving women doing what they love.
• 5% increase in female enquiries within 3 months of campaign launch
• 92% increase to women related pages on the Defence Jobs website
• 52% increase in page views on Defence Jobs website
• 42% score on “Personal Fit” (perceived as being "a role I can see myself in") versus 16% average score on previous DFR campaigns
Outrageous sale prices for replica All Blacks jerseys saw sportswear giant, Adidas, publicly scolded by the Prime Minister, ex-All Blacks, retailers, and most significantly, the fans.
Cheekily, we created a cheaper version of the All Black jersey for Tuatara in the New Zealand Herald.
Available to the masses and free with the NZ Herald – we're ensuring NZ will back black while still having the cash to drink good beer too.
Simply cut and fold.
Earlier this year Mike Baird gave the order for tree loppers to make their move in the cover of night and chop down the beautiful 150 year old fig trees in Randwick for the new light rail.
We imagined what those trees were thinking.
A silly copywriting project for a serious product.
Elevit with Iodine is a vitamin supplement for women designed for couples making babies. Menevit is a multivitamin for men that helps support healthy sperm. Taken together they greatly increase the chance of making babies.
We created an app and a redesign of the website to help start the conversation for creating babies together – where both mum and dad-to-be take Elevit and Menevit. Introducing Let's Create Together – a baby making app for your iPhone.
Who will your baby look like?
We created a television campaign that felt as boring as your morning comute. The copywriting is made to bore you. The grade is made to bore you. In a world where all TV ads are bright, loud and in your face, this one is boring.
Avoid Boring. Get a bonus GB of data on selected plans.
Superheroes take over News Corp!
To promote the launch of the Marvel Ultimate Super Hero Comic Book collection available with News Corp papers, we created a TV campaign featuring young kids who inspired by the comics took on Superhero roles at home.
A simple summer retail look and feel to house the myriad deals Sony had on offer over the December, January and February silly period. This look allowed the sale to continue on past Christmas after all of the clutter died down.
Pernod Ricard has a portfolio of premium wines from New Zealand, Australia and New Zealand. Our challenge was to sell each of their brands in a new and memorable way.
To introduce Sherwin Williams, an established American paint brand, into the Australian market we created the embodiment of Sherwin Williams. The point of difference for this brand is their Home Colour Collections – collections where any combination of the colours will work together.
He came out of the blue and it matched.
NRL has a real and significant commitment to the mental health of its players, fans and wider community. Past mental health campaigns asked sufferers to talk about their problems. So we thought we should make sure people listened.
How do you wake the sleeping giant of youth votes in local body elections? A gorilla marketing campaign with a grand total budget of $76. In two days #ticksoutforharambe was shared thousands of times on Facebook, had countless retweets, was upvoted on Reddit, and talked about on every popular radio station in the South. When was the last time your 18-year-old daughter, or 24-year-old son shared anything about local council?
I recently I attended a forum where candidates spoke to a roomful of young interested voters and left not being able to tell the difference between most of the old white guys spouting their Invercargill heritage. I am 29. I want to be a part of a city that is youthful, vibrant and fun. I want a reason to stay that’s more than if I get old here I’ll be entitled to have a say.
There are only two things left to do Invergiggle, get out and post those voting papers, and stand with me in a minutes silence for the legend that is Harambe. RIP.
We launched the Lunar New Year of the Rooster with a campaign for Citibank that celebrated performance and wealth with the help of Chinese shadow puppets. The campaign ran across digital, social, point of sale and out of home assets across Australia.
Southland has traditionally been known for the rain, the lack of things to do and bland boring food. Rather than fight these stereotypes, let’s embrace them, and explore why they’re the things that make this region magic.